Founded in Berkeley, California in 1968, the company introduced the Sierra Parka, the prototype of down wear, in 1969. Since then, it has introduced numerous innovations such as framed backpacks and dome-shaped tents, and continues to innovate under the slogan of "being the best today. The purple label is the nanamam brand. The purple label is a limited edition model created by nanamica in collaboration with THE NORTH FACE.